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China produces more than 30 billion garments annually, equivalent to 4.25 garments per capita for the 7.4 billion people in the world. From 2001 to October 2017, the net foreign exchange earning China's textile industry was 2.686839 trillion U.S. dollars, a net foreign trade of goods and goods worth 3.769447 trillion U.S. dollars Of 75.56%. This is the report of China Textile Industry Federation Sun Ruizhe at the 2017 China Textile Innovation Annual Conference held on December 7.
With the theme of "New Balance New Development - Strategies and Paths to Building a World Textile Power", supported by the Ministry of Industry and Information Technology, hosted by China Textile Industry Federation, China Textile Information Center and National Textile Product Development Center co-host. Meeting from the general trend of the industry, science and technology progress, material resources, fashion ideas, brand building, social responsibility, consumer demand, product competitiveness and sustainable innovation and other dimensions, to share annual innovation achievements, explore the "13th Five-Year" period to build the world textile The strategy and path of a powerful nation.
Look for three new balances
In recent years, the most prominent feature of the textile industry is its stability. The indicators such as main business revenue and profit have maintained a very steady ratio in the national economy and the industry debt-to-asset ratio has been steadily declining. The figures quoted by Sun Ruizhe fully demonstrate that our country is a major textile power. On the other hand, the textile industry as a whole has the characteristics of being big but not strong.
Sun Ruizhe believes that the textile industry is facing the structural imbalance between supply and demand, the imbalance between regions, the unbalanced development of industries, inadequate innovation and application, insufficient industrial integration and inadequate environmental construction. In order to further strengthen the industry , We need to find a new balance in industrial development, that is, the balance between quality and speed, the balance between virtuality and reality, and the balance between justice and benefit.
Current product iterations are accelerating, lack of patience and short-term concerns are shaping a consumer trend. This demand is transmitted to the front of the industry chain, requiring product development and supply must be faster and more agile. However, excessive attention to speed competition may reduce the quality of innovation. Falling into speed competition will lead resources to invest in short-term investments, neglecting investments in long-term and fundamental fields, introducing them into habitat, ignoring innovation, and undermining the long-term development of the soil. Therefore, we must strike a balance between quality and speed.
The balance between virtual and real is mainly caused by the innovative application of a new generation of information technology. Information technology has infiltrated various links in the textile value chain such as design, R & D, production and marketing. The fundamental mode of operation of the industry has undergone fundamental changes, which has accelerated the integration of industry and finance and the process of service-oriented manufacturing.
The actual situation should be balanced with the strategy of enterprise development and the core should be to enhance competitiveness. According to the characteristics of the textile industry, we should innovate in such modes as industry-financing integration, integration of the two industries and service-oriented manufacturing industry so as to avoid hollowing out of industries and risk management.
The balance between justice and benefit refers to the relationship between economic development and industrial ecology, short-term income and long-term value, and the organic unification of economic benefits, environmental benefits and social benefits. It is necessary to pursue economic growth as well as to consolidate the soil for industrial development. It is necessary to optimize the supply of products and fulfill social responsibilities.
In Sun Ruizhe's opinion, it is necessary to realize the balance of quality and speed through standardization, modularity and scale through an engineering approach. It is necessary to strike a balance between the actual situation and the actual situation in order to enhance competitiveness and match the development strategy of the enterprise; Circulation, energy conservation and consumption reduction, product premium and capital operation, making liability fulfillment an important source of value, promoting the formation of a consensus on responsibility at the industry level, perfecting the construction of an industry integrity system, and strengthening intellectual property protection so as to achieve a balance between righteousness and benefit .
Promote smart manufacturing and collaborative innovation
Gao Yinmin, director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, pointed out that building an innovation center for manufacturing industry and raising the level of creative design in the context of manufacturing in China is one of the important strategies and contents for the "three-product" strategy of the state's manufacturing and consumer goods industries. To promote intelligent manufacturing and collaborative innovation is an important way to speed up the innovation of textile and clothing.
At present, the Ministry of Industry and Information Technology is currently grasping the work of constructing the Innovation Center of Manufacturing Industry, selecting from the manufacturing innovation center at the provincial level and upgrading to a national manufacturing innovation center with certain conditions. The published "Guidelines for the Construction of a National System for Smart Manufacturing Standards" is intended to promote the replication and production of smart manufacturing models. The Guideline for Smart Manufacturing Engineering (2016-2020) and Smart Manufacturing Development Plan (2016-2020) will guide the industry in overcoming key facilities and equipment, laying a solid foundation for smart manufacturing and promoting a new smart manufacturing model to promote the integration of intelligent manufacturing equipment application.
At the same time, the Ministry of Industry and Information Technology will give full play to the role of industry alliance to mobilize the enthusiasm in all aspects of the industrial chain and promote the development of collaborative innovation. In particular, the Ministry of Industry and Information Technology will integrate and develop across industries and solve all common problems in the industry through the development model of industrial alliances.
The first task of enhancing the level of creative design is listed as 12 tasks in the MSP Strategy for Consumer Goods Industry. The first task is to support enterprises to tap the needs of users in depth and to enhance innovation in product development and design. At the same time, they should increase their efforts in creative design of consumer products Recognize and reward efforts. To this end, the Consumer Goods Industry Division has launched a textile and garment creative design demonstration area (platform) selection activities, for two consecutive years, 20 service platforms for the industry were demonstrated. China National Textile and Apparel Council also increased its efforts to promote market demand-oriented product innovation and creative design, launched the "2017 Top Ten Innovative Textile Products Selection," and held during the annual "2017 Top Ten Textile Innovative Products "," 2017 China Textile Industry Federation Sustainable Textile Products Development - Excellence Award "and" 2017 China Textile Industry Federation Product Development Contribution Award, Product Development Promotion Award "award ceremony.
The "Textile Top Ten Innovative Products Selection 2017" commissioned by China National Textile and Apparel Industry Federation by the Ministry of Industry and Information Technology aims at implementing the "Mishina Special Initiatives" of MIIT with a view to accelerating the implementation of the "Three-product Strategy" by the Ministry of Industry and Information Technology and focusing on responsibility development and cultural inheritance , Advocate the market demand-oriented product innovation and creative design. Beijing Victor Clothes Center - positioning jacquard worsted wool suit and other 10 categories of a total of 64 products won the "2017 Top Ten Innovative Textile Products" title. In addition, in order to promote the product development in China's textile and apparel industry, establish an advanced and typical enterprise in product development and implement advanced measures for energy efficiency management, CIMC launched the "2017 Contribution of China Textile Industry Confederation Prize / Prize Award and Sustainable Textile Product Development - Excellence Award ". Luthai Textile Co., Ltd. and other 55 companies won the Product Development Contribution Award, Shandong Dai Silver Textile Group Co., Ltd. and other 12 companies won the Excellence Award, Bamboo Union won the Product Development Promotion Award.
According to Gao Yanmin, in 2018, the important way to increase the variety of products is to carry out a wide range of "Internet + personalized customization" in the implementation of the "Mishina" strategy of consumer products. The focus of the quality improvement is to strengthen the quality control of the whole process and to study and formulate the domestic and international In the leading standards, the focus of the brand is to establish a good corporate reputation in good faith and social responsibility, and to the development of international brands.
Integration of science and technology led the industry stronger
At present, there are still some disparities in the index of innovative R & D investment, contribution rate of science and technology, dependence on scientific and technological products in foreign trade, and the pressure on the construction of a powerful nation in science and technology. Nonetheless, in the past five years, China's textile industry has made a series of innovations in the fields of fiber materials, textiles, dyeing and finishing, industrial textiles, textile equipment and informatization, achieved breakthroughs in key and common technologies across the industry, and provided industry autonomy Innovation capacity, technology and equipment level and product development capabilities as a whole upgrade. As of 2016, the target completion of the program for strengthening the nation by science and technology basically met our expectations.
Li Lingshen, vice chairman of China National Textile and Apparel Council, said that in the new period, China's textile science and technology innovation will start from the strategic goal of "high-end, high technology, diversification, ecology and open up unknown areas", focus on new materials, high technology Strengthen the basic research, strengthen the innovation and innovation, improve the evaluation mechanism, aim at the global textile science and technology front, collect wisdom and force, work together to speed up the building of the world's textile science and technology powerhouse.
As a fashion industry, textile and garment industry innovation can not be separated from the integration of technology and culture. Chen Dapeng, vice chairman of China National Textile and Apparel Council, believes that textiles and clothing are a carrier of culture. Culture is an important connotation in the three new orientations of science and technology, green and fashion in the textile industry. At present, it is a shortcoming and a weakness of the textile brand . The building of our textile power must give more strength to the culture, and cultural confidence will surely be an inevitable sign that we have become a textile power.
Textile and garment industry technology and cultural integration results reflected in the life, and the brand stronger marketing strategy put forward new requirements. Cao Xiaowen, a senior researcher at the fashion department of China Textile Information Center, believes that today is a time of impatience, volatile consumption and pursuit of hedonism. Consumers are paying more attention to fashion and pleasure, demanding an unprecedented sense of pleasure and constant renewal. The face of round after round of consumer escalation and impatience in consumer spending, how to firmly grasp the key to become consumers become strong brands, lifestyle brands will be put on the agenda.
Previous non-lifestyle brands only provide consumers with a single function of the product, while the lifestyle brand is a complete solution for a life scene, trying to use a brand to sweep the full consumer life, redefined consumer Lifestyle. This way of life contains a unified attitude to life and the resulting joint sales, when consumers buy a branded product, it also shows his approval of this way of life, so he also wants all the products around him Have replaced this style. Cao Xiaowen believes that in the lifestyle era, the combination of technology and culture of design, will become a strong brand new
